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KANSAS CITY — New introductions are making their debut in all areas of the grocery store, spanning from the snacking aisles to the refrigerated sections.

Salad company Fresh Express expanded its brand with an Asian apple salad and a twisted Caesar creamy truffle chopped salad. The Asian apple salad kit features green leaf lettuces, carrots and radicchio, with crispy wonton strips, chili verde cashews, diced apples and a lightly seasoned Asian apple vinaigrette. The twisted Caesar creamy truffle salad features a mix of romaine lettuce, crunchy garlic brioche croutons, truffle Parmesan cheese shreds and a truffle Caesar dressing.

“It’s an exciting time at Fresh Express as we continue to help consumers eat better, expanding our current kit segments with innovative products that not only taste great, but we give consumers what they love based on the consumer work we do — concept and product testing,” said Fabian Pereira, vice president of marketing and innovation at Fresh Express.

Frito-Lay North America, a division of PepsiCo, Inc., expanded its Lay’s brand with the Flavor That Hits Home campaign, which features four regionally inspired potato chips. Making their return to the Lay’s brand will be the crispy taco, BLT sandwich, fried pickles with ranch and kettle cooked lime and cracked pepper chips.

“As a leader in product innovation, Lay’s continues to bring fans delicious flavor experiences on a potato chip,” said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. “With the Flavor That Hits Home lineup, we’re helping fans taste the cherished dishes they know and love from their hometowns in an entirely new way, with the hope that every bite inspires fond memories of enjoying meals back home with family and friends.”

Earlier this week, Frito-Lay announced it would re-launch its Flamin’ Hot portfolio of 25 snack products into an official brand.

Pepperidge Farm, a brand from Campbell Soup Co., introduced a new variety of its Swirl bread, lemon blueberry, which comes in thick slices made for toasting.

“Lemon blueberry flavored Swirl bread is a refreshing new combination with a mouthwatering aroma that fills the home and adds excitement to the start of each day,” said Ama Auwarter, vice president of bakery marketing at Campbell Snacks.

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